Mary-Kate and Ashley to Launch StyleMint
Written by Kaitlin on April 08, 2011

To reach a wider audience for their fashion empire, Mary-Kate and Ashley Olsen have decided to go online! They will soon be launching a fashion site called The famous celebrity twins got some help in creating the site. They created it along with MySpace founder Josh Berman. Come July, fashionistas will have a new site t help them out with their shopping!

So what will be like basically? Women’s Wear Daily describes it as a site that will be both an e-commerce and social media platform. It will provide personalized shopping experience. But first they would have to fill out a questionnaire that will be a gauge of what their style is. The site will send fashion suggestions, latest trends based on the information provided in the questionnaire.

The products to be offered at will be designed by Mary-Kate and Ashley. They will start with a collection of T-shirts that will retail for $29.99.


Leave a Reply