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X02MQ//July 15th – Mary-Kate in NYC
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The Olsen twins have launched their StyleMint fashion range in the UK. Mary-kate Olsen and Ashley Olsen are making a serious impact, Stateside, with their fashion ranges and currently head up four major fashion lines. Now, fans in the UK will have access to their lower priced clothing line. Previously, fashion bods in Great Britain had to shell out for their top end range The Row, if they wanted a slice of Olsen action, coughing up thousands for a cashmere jumper or a handbag.

The Olsen sisters were recently awarded with the Womenswear Designer of the Year award at the CFDA Awards, beating the likes of Marc Jacobs to the honor. Back their native USA, they already have a host of celebrity fans on board, such as Rachel Bilson, Chloe Moretz and Emma Roberts. The four lines that they currently manage are The Row, Elizabeth and James, Textile Elizabeth and James and Olsenboye. The concept behind StyleMint is that consumers register with the website and answer a questionnaire about their fashion needs. The website then provides them with regular fashion suggestions, tailored to their individual style.

StyleMint has been launched in association with StylistPick, which has stylists on board including Grace Woodward and Louise Roe. They also stock a range of shoes designed by UK pop singer CHERYL COLE.

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Mary-Kate and Ashley Olsen have transformed themselves from the super-cute childhood TV stars we all know and love into formidable fashion designers in the past few years (see their incredible evolution here). Following the release of their hugely successful label The Row (for which the twins picked up the CFDA womenswear designer award earlier this month) and their contemporary collection, Elizabeth and James, the twins have now branched out into high-street style clothing.

Here at Grazia Daily we’re super excited to bring you an exclusive first look at Mary-Kate and Ashley’s brand new collection for StyleMint, available here in the UK at StylistPick. We loved Cheryl Cole’s range of footwear for the genius site and we’re pleased to announce that the twin’s collaboration is launching here in Blighty tonight!

The collection debuted 12 months ago in the US and has since attracted a range of stylish celeb fans including Rachel Bilson, Chloe Moretz, and Dakota Fanning. For those unfamiliar with the site, it offers a unique service which allows you to create a style profile based on your preferences, and then suggests products from exclusive collections based on those preferences.

The capsule collection of great fitting, well designed basics consists of tops, tees, dresses and skirts. Grazia Daily recommends the simple grey marl pocket tee, the bright pink drawstring maxi, and the cute breton striped dress. Each item in the collection is amazingly versatile and will work in any transitional wardrobe, so get yourself over to StylistPick tonight at 6pm and shop the range before it sells out!

You can view the sneak peek HERE

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